Marketing Workshop:
Fortnite Opportunities

30 JAN 2024

An in person masterclass to help you better understand Gen Z

Copy of Yellow GT Arrow_edited_edited.pn

oberon-copeland-veryinformed-com-4gvRJyt4vqI-unsplash.jpg

What we'll cover

What does gaming mean for the future of entertainment?
Who is the Fortnite Audience?
How can you integrate your brand within Fortnite creative to reach that audience without alienating it?
What brand storytelling and building does it enable? How can I re-use assets created in Fortnite to create brand IP and storytelling on other Gen Z channels such as Tiktok?
The opportunities for brands in Fortnite and adjacent channels

Speakers and venue TBC.

Benefits of attending

Industry Experts

Learn from folk that have been there and lived to tell the tale. With experts from Epic Games, Sony PlayStation and major marketing agencies, you're guaranteed to pick up more than a few new tricks that will help you stand out.

Cross-Platform Strategy

Gain practical insights into Fortnite Creative and learn how to repurpose gaming content across Gen Z platforms like TikTok – maximizing your brand's reach while minimizing resource investment.

Real world success

Build your brand strategy with real-world case studies from successful Fortnite campaigns, understanding what works (and what doesn't) in gaming's most influential space.

Workshop available as part of the fully-funded Gametech365@HOST programme. Requires attendee to a freelancer or business representative working with Gametech and based in Greater Manchester.

Marketing Workshop: Fortnite Opportunities